"Trading As" - business and business Names

Company - "Trading As" - business and business Names

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For a collection of distinct reasons clubs often pick to adopt a "trading" name when running their business. A trading name is quite simply a company name adopted by a company. It may be used for a estimate of distinct reasons. Maybe a company owner has decided that the registered company name is not as convenient as first concept or someone else name sounds better. Quite often many trading names may be adopted where a company is running a estimate of distinct businesses under the same umbrella. Whatever the case, there are a estimate of considerations to bear in mind when using a trading name.

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For reasons of clarity, the law has imposed a estimate of requirements on those clubs using trading names. These can be found in the company Names Act 1985 and contain regulations preventing a company from using a trading name which is the same as someone else company or from using one which might be deemed as confusing. Along similar lines when using trading names, a company must bond to the rules on sensitive words. Sensitive words are those that are prohibited or prescribed from use to preclude clubs from misleading the public. This prevents a company from passing itself off as a government organisation or authoritative body. clubs are also not allowed to use "limited" in their trading name as this would need registration of a company under that name.

Where a company is using a trading name, it is legally required to make this fact clear. A notice on the company premises and on all communications must clearly state that the company is owned by the minute company. For example, Abc minute trading as Xyz.

Due to the nature of the trading name, it is prominent to remember that it will not be registered and as such, will not have the same security as the former minute company name. It is recommended that a when selecting a convenient trading name, a company carries out the same searches that it would have done while the company formation process. Quest the clubs House database, scour your local company listings, and check the internet. It's prominent not to use a name which is already in use by someone else business. It is also worth inspecting that a trading name might well be registered by someone else company as a minute company name at some point in the future. You may therefore wish to think registering the trading name as a non-trading company in order to protect it.

Many clubs operate successfully using trading names and it's a perfectly base practice.

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